Happy World Tourism Day 2025

Happy World Tourism Day, 27 September, 2025. 2025 Theme: "Tourism and Sustainable Transformation". If perhaps many people think that tourism is just for pleasure, but actually it is more than that. It is also a driving force for social progress, delivering education, employment and creating new opportunities for all.

There is a lot, perhaps even countless, tourism potential in all countries, but many of them are not managed sustainably. Sustainable tourism transformation requires effective governance and people-centered planning.

This year's host country is Malaysia in Southeast Asia. 🇲🇾