Disney
I don't feel the need to elaborate.
OK there is one thing, hot take but I think shows are actually the way to go for star wars. The only reason why Obi-Wan failed, is because it was supposed to be a movie, not a tv show. The advent of tv shows allows for more expanded content while telling the story in a shorter time frame, and look at the clone wars (my favorite piece of star wars media) as a prime example, where it was sort of semi episodic, but followed a straight forward path at the same time that made watching it in order rewarding. If Disney could make another show like that with new fresh writers and based it on the events after the "Disney" trilogy with a brand new world past the "classic" characters, then I could see Star Wars being salvage. Of course Disney is not going to have the BALLS to do that because TheY GoT To SelL meRCHanDISE, and they would probably ruin the writing anyways making me :(