Frugiter Eco

Frutiger Eco is a sub-aesthetic of Frutiger Aero that emphasizes renewable energy and living in harmony with nature while incorporating futuristic themes and architecture centered around sustainability. This aesthetic was popular in the mid-2000s to early 2010s and aimed to raise awareness of climate change while encouraging optimism through visuals portraying an eco-friendly and advanced utopian future.

Key motifs of Frutiger Eco include solar panels, Earth imagery (usually edited to be green), trees and plants, water, and futuristic architecture. The color palette typically features green, teal, white, blue, and yellow. This aesthetic shares similarities with Solarpunk but is more closely aligned with the visual language and history of Frutiger Aero.

Frutiger Eco was widely adopted by corporations to promote values of eco-friendliness and sustainability. It aimed to create a sense of futuristic eco-friendliness in response to growing concerns about climate change.