For those unaware, for the past month a video using footage from the Korean Pop'n Music Portable commercial was reuploaded with different audio and has gotten extremely viral over the past month. It has been circulating on YouTube and TikTok especially in the animation meme community. The video got 100,000 views in the first 3 days of upload, and now has 1.3 million. The views are still increasing, in the past week it has gotten 200,000 views alone. People are wonder who those characters are, where they are from, how to play the game, etc.
For reference, this is the video: https://www.youtube.com/watch?v=N8pE98Zzt5Q
However, without takuohm83 and I informing Konami and 5ch about it, this trend would have probably never been noticed in Japan at all. Being in Japan, I learned how much Japanese people do not know about the world, and because a lot of them cannot read English or understand the culture well even on the internet, it is hard for them to judge what is going on.
So, why have most people outside Japan never heard of Pop'n Music before? Konami has tried a few times introducing it to America, but actually Konami doesn't understand well about the arcade scene in America. It's very different from Japan. Hello Pop'n Music was what Konami felt would be the winner in America but didn't realize why the test market failed. Konami didn't know why people didn't like the original Pop'n Music in the first place. Japan didn't have arcades which give tickets depending on score, and Japanese companies don't have a good understanding of the system. GiGO is a new arcade in Japan which opened in the past few years, which started introducing the ticket system, but it is just giving each player a ticket for playing. And Konami may be unaware of the DDR clone by Andamiro "Pump Jump Kids" at Chuck E Cheese, which is sized for young children.
The difficulty for Pop'n Music is pretty high. In Japan, arcades are everywhere, and people go to the arcade after work often, especially if the arcade is connected to a pachinko parlor. But most arcades in America are like Chuck E Cheese or in an amusement park, so people view arcade places as event-only, and it is difficult to reenter whenever you want. Americans would like to buy or make hardware to practice themselves. The software for Pop'n Music is difficult to get online, even for a pirate. Information about Pop'n Music internationally is really only available on fansites, not even on Wikipedia. People overseas make fan controllers or fan cabinets for Pop'n Music, but they are downsized. Hello Pop'n Music is too big for little children, and the gameplay looks too generic and lost some of the character and personality of the original. But Hello Pop'n Music separated the buttons because Konami wants people to understand that it is a game that you play together, and sharing the controller is a rare concept.
I think Mimi and Nyami are great mascots that can be easily marketed overseas. I want people to know they are a duo because they were made with the idea to tag-team in mind. The stages are difficult alone, but it is to encourage you to play it together with another person. I want Konami to try and go back to the original designs for Mimi and Nyami. Even Japanese people do not care for the character design change, and the new character designs are barely even used in the main gameplay itself. But, the characters should be tweaked a tiny bit so that they have a slightly stronger face. I think people told Konami to change the character design a bit for Hello Pop'n Music, but they ended up making a design that says more about how Japanese view Americans without understanding what people actually want. The original character design is fine but lacks attitude, and people want Mimi and Nyami to be cute chaotic troublemakers.
What do you think? Let me know below!