What's visual kei?

Visual kei is a Japanese music and fashion movement that's all about expressing yourself creatively and visually. It originated in the 1980s and is often associated with rock and metal music. What sets visual kei apart is its emphasis on dramatic and flamboyant visual aesthetics.

In visual kei, musicians not only focus on their music but also strive to create a unique and captivating appearance. They often wear elaborate costumes, wild hairstyles, and heavy makeup, combining elements of gothic, punk, and glam rock styles. The outfits can range from elegant and extravagant to edgy and rebellious, depending on the artist's personal style.

The visual kei movement encourages individuality and self-expression, allowing artists to blur the boundaries of gender norms and societal expectations. It's not uncommon to see male musicians sporting feminine looks or incorporating androgynous elements into their appearance.

Beyond the fashion, visual kei is also characterized by its theatrical performances and stage presence. Musicians aim to create a visually stunning experience for their audience, combining energetic music with captivating choreography, elaborate sets, and sometimes even incorporating elements of performance art.

Overall, visual kei is a fusion of music, fashion, and artistic expression that embraces creativity, theatricality, and breaking societal norms. It's a subculture that celebrates uniqueness and encourages individuals to fully embrace their own style and identity.