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when you're bleaching from a dark color, you go through orange before reaching blond. I bleached my hair from box-dye black a few years ago and actually decided to keep it orange for a while.
bleaching the orange parts will give you a blonder color (but make sure to wait a few days between sessions to avoid super damaging your hair. also condition a lot after)
posted
In my case, it's simply due to being a light brunette naturally. My hair usually turns light yellow after bleaching, but luckily, purple shampoo exists to tone it to a cooler shade of light blonde.
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